DATE: May 2021
SERVICES: Digital Product Design
CLIENT: Banque Cantonale Neuchâteloise
TAGS: Analyse des concurrents, prototypage, tests utilisateurs, UI Design, formation
The BCN Bank approached us to conceive and create an online account opening system that was simple, intuitive and customizable in line with its technical constraints. Before starting the project, they had two concerns:
- How do you enable customers to open a remote banking relationship while maintaining control and visibility throughout the process?
- How can the tool help customer advisors strengthen proximity, simplify the account opening process and keep up with the times?
We responded to their needs by focusing on their primary concerns and utilizing our user-centered design methodology to develop a bespoke solution. This approach enabled BCN Bank to digitize their services while maintaining proximity to their clients.
To create a successful account opening system, we needed to understand users’ habits and the choices they make when searching for a bank. We conducted a user research study that involved interviewing stakeholders, analyzing the competition (including neobanks), and gathering insights from testing the initial concept with potential users.
With this wealth of new information, we were able to develop a functional prototype, which we validated through user testing on different targets like working population recently arrived in the canton of Neuchâtel and bank advisors from the BCN. Thanks to user testing we were able to overcome some wording issues and improve the usability of the system, by making it more intuitive to the users.
Training and development:
Once satisfied with our solution, we began working on the graphic mock-ups, adapting the prototype version for internal staff training purposes and for development.
To create a successful account opening system, we needed to understand users’ habits and the choices they make when searching for a bank.– LIONEL RIEDER, CEO & UX DESIGNER
Our user-centered approach to digital product design resulted in an online account opening system that met BCN Bank’s requirements and provided a good user experience to its customers. Our custom design has improved BCN Bank’s online presence and is now used by a large proportion of first-time users.
Our Digital Product Design service helped BCN Bank achieve its goals, and we can do the same for your business. Our user-centered methodologies can help bring your ideas to life or improve your existing products, delivering valuable and high-performing interfaces that are intuitive for users to navigate and interact with.